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The Project Mahindra

Copyright Luis Filipe da Silva Santos

               Movie Maker

 

 

 

 

 

 

 

 

 

 

 

Address of Mahindra at 11/1990

FACTORY : AUTOMOTIVE DIVISION Akurli Road Kandivli (east), Bombay 400 101

Tlx 117 0192 MNMKIN, 1170071 MADKIN GRM : EMPLANT Bombay-400 101

Telephone Office : Works 8894601 (16 Lines)

Sales Office : Marketing Department, Worli Road Nº 13, Bombay -40018.

Telegram : ´JEEPSEL´ Bombay - Tlx 011-75206 ´JEMKIN´ 011-75518 ´JEMKIN´ Bombay

Telephone 4931441 (5 Lines)

Mahindra & Mahindra Limited,

Overseas Operations,

Automotive sector,

Road 13,Worli,

Mumbai- 400018

Maharashtra,India.

Email - overseas@mahindra.com

Mahindra International

Mahindra International Limited,

Mahindra Towers,

3rd Floor, G.M Bhosale Marg,

Worli,

Mumbai- 400018

Maharashtra,India.

Email - contactmil@mahindra.com

FirstChoice

Phone - Toll Free: 1600 22 4

Web Site - www.automartindia.com

MAHINDRA FRANCE

S.D.P.M.

Société de Destribution de Produits Motorisés

2 Rue Des Oziers

Saint Ouen l'Aumone

BP 47 109

95054 Cergy Pointoise Cedex

Tél.: 0033 134308777

Fax : 0033 134308741

www.mahindra.fr

MAHINDRA SPAIN

Sino Motors Península Iberíca S.L.

C/Serrano, 85. 7° Izda

28006 Madrid

Spain

 

 

 

 

 

Tfno.: 0034 91 590 13 30

Fax : 0034 91 411 76 98

email: infosino@sino-motors.com

www.mahindraiberica.com

 

MAHINDRA PORTUGAL

SINO MOTORS PORTUGAL

Avenida Duque de Loulè, 5- 6°

Sao Jorge de Arroios

Lisbona

 

 

 

 

 

Tel./Fax: 0035 121 4170190

MAHINDRA ITALY

MAHINDRA EUROPE S.R.L.

Via Cancelliera, 35

00040 Ariccia

Rome

 

 

 

 

 

Tel.: 0039 6 93490043

Fax : 0039 6 9345003

email: info@mahindraeurope.com

 

 

 

THE LAST MODEL OF THE JEEP SOLD ON INDIA

from the official web site at 31- 1 -2008

                          NAME & FULL ADDRESS OF THE FIRM :

 

MAHINDRA & MAHINDRA LTD.,

AUTOMOTIVE SECTOR, MARKETING,

MAHINDRA TOWERS, WORLI,

                            MUMBAI – 400018.

 

 

  1.  

  2. NAME & FULL ADDRESS OF MANUFACTURER:

     

 

MAHINDRA & MAHINDRA LTD.,

                          AUTOMOTIVE SECTOR, MARKETING,

                          MAHINDRA TOWERS, WORLI,

                          MUMBAI – 400018.

 

TEL : 022 – 24931441, 24961441

              FAX : 022 – 24970160, 24951166

 

http://www.mahindrasmallcv.com/mahindrapikup_overview.html

 

Prorietary:  Prakash K Gawas

 

 

ENGINE
Engine MDI 3200 TC A (Direct Injection Diesel)
Type 4 stroke,4 Cylinder, Inline
Cubic Capacity 2523 cc
Max. Engine output 46.3kW @3200 rpm (63 HP)
Max Torque 18 Kgm @1500 rpm
 
GENERAL SPECIFICATIONS
Clutch type Single dry plate 240mm.dia.
Transmission Type 4speed, 4forward, 1reverse
Transfer Case (for 4WD only)

Type:2 speed, single shift lever located on floor

  Ratio : High 1:1, Low 2.46 :1
Front Axle

2WD:Dead Tubular

  4WD: Full floating hypoid
Rear Axle Full floating hypoid
   
STEERING
Steering Recalculating ball type with “U” joint.
Turning radius 6.35m
 
BRAKES
Type Hydraulic, tandem master cylinder with vacuum assisted Servo.
Front Disc & calliper type (113mm)
Rear Drum type(279.4x50.8HNSS)
Parking Internally expanding, operates on rear wheels. Hand lever & cable type
 
WHEELS & TYRES
Tyre 7.00R15 Opt.P235/75R15
 
SEATING CAPACITY
Seating 1+1 (optional 1+2)
 
FUEL TANK
Capacity 57 litres
 
LOAD & CARGO BOX SPECIFICATIONS
  Single Cab Single Cab CBC
G.V.W. 2750 Kg. 2750 Kg.
Kerb Weight 2WD 1600 Kg. 1415 Kg.
4WD 1680 Kg. 1415 Kg.
Cargo Box size (mm3) 2281 x 532 x 750

Global Gallarie 

Global Gallarie is an Authorized dealer of Mahindra & Mahindra for Thane and Raigad district with 11 branches situated at Mahad, Wadkhal, Alibagh.Karjat, Panvel, Thane, Vasai, Boisar, Kalyan, Vashi, Bhiwandi The three ‘S’ facility i.e. Sales, Service, Spares, situated at Ghodbunder Road is patented with latest technology of service equipment’s including well trained Mechanics, Service Advisors & Technicians. We own dedicated and highly professional sales Staff with international standards showroom.  

CORPORATE OFFICE
&
THANE SHOWROOM,
WORKSHOP

Plot No. 1, Mohan Mill Compound, Ghodbunder Road,
Thane (W) – 400 607.
Tel : 2589 4725 Fax. 2589 4920
Email : globalgal@vsnl.net

, globalgallarie@eth.net

 

http://www.globalgallarie.com/contact_us.html

 

 

 

 

 

 

 

 

 

 

        Mahindra Parts

       

 

Legend International

CONTACT PERSON : MR. AKHIL CHANDHOK

SALES OFFICE
2626, Hamilton Road, Kashmere Gate
New Delhi - 110006
Tel. : +91-11-23912489, 23966750
Fax : +91-11-26914716
E-Mail: info@autocomponent.com

 

 

Web site http://www.autocomponent.com/



 
 

                                                                                                  

                                                                                              

                                                                                                   

 

                                                           

The manual of the jeep Mahindra mm 540 dp can be download at

http://www.esnips.com/doc/2325eb9b-b8ea-440e-a6ce-0f8ff29d8b5e/Mahindra-mm-540-DP-Manual

 

 

Spare Parts List

  

 

by John Carroll

photography by Garry Stuart

A light, general purpose 4x4 with flat fenders, an 80-inch wheelbase, leaf-sprung live axles, part-time four-wheel drive and a transmission brake still made in the Nineties? You bet, courtesy of an auto plant in India.

In the years immediately after World War II, two Indian brothers, J.C. and K.C. Mahindra, started assembling completely knocked-down (CKD) Willys Jeeps that were imported to India from the US. K.C. was a graduate of the famous English University of Oxford, and his brother J.C. had a background in the iron and steel industry. In the early days of their operation, only 10 percent of the components for the Willys Jeeps were sourced in India, but this percentage gradually increased to 17 percent. In the 1950s things really took off for the Mahindra brothers; plans were submitted to the Indian government in 1954 to increase the amount of Indian-manufactured parts and decrease the number of CKD kits imported. The plans were approved, and in April 1955 the company purchased a factory at Bhandup, and gradually the Mahindra Company shifted from assembling CKD Jeeps to license building Jeeps.

Mahindra's entry into vehicle manufacturing gave numerous small component manufacturers a chance to become established, and so helped the Indian economy. By 1958 things were going so well the government permitted the Mahindra concern to increase production to 5,500 vehicles per year. Demand increased, and by 1961 the company was making 10,000 vehicles per year. This figure continued to increase, and by 1984 Mahindra was making 18,000 Jeeps annually. The company was still producing CJ-3B models and a long wheelbase variant known as the CJ-4 (this designation has only been used in India, except for the prototype CJ-4 made by Willys, and featured in the June/July 1997 issue of Jp Magazine) which has 91 inches between the axles.English and satellite-screened television programs such as "Perpetual Motion" have revealed the secret of India's motor industry. The Indians produce a variety of vehicles, considered obsolete in their country of origin, through licensing or manufacturing agreements. Royal Enfield motorcycles, Italian scooters, Morris Oxford automobiles and Willys Jeeps are all made in this way. By 1984, of course, the Willys CJ-3B had long been discontinued in the US, but in India the philosophy was clearly "why change a good thing?"

As recently as 1991 the company produced 30,100 Jeeps and even supplied $35,000,000 worth of Jeeps in CKD form to Iran. It is ironic that a company that started by assembling CKD kits now supplies them to other countries. Much of the reason for such massively increased production was the demand for exports such as this. Europe was seen as a potential market, and as diesel engines are a popular choice in 4x4s, European-destined Jeeps were fitted with Peugeot 2112cc XDP diesel engines. Mahindra became the only company outside France licensed to build this engine, and has an engine plant at Igatpuri for this purpose. Mahindra Jeeps, for domestic and other export markets, are still built with a 72 bhp F-head four-cylinder engine.

CJ-340When purchasing a Mahindra Jeep, you are actually buying a new-old Jeep, which is one of the reasons that the Mahindra endeared itself to me. I purchased one new in 1989 and still have it. Kept outside year round, the Mahindra is regularly used to fulfill both the domestic transport and recreational requirements.

It is, of course, off-road that the Mahindra excels. The diesel engine, while it might not be ideal for on-road use, comes into its own off the tarmac. The 2112-cc diesel engine has plenty of torque at low revs. The Mahindra seems to keep its wheels in contact with uneven ground, and I believe that this is as a result of particularly flexible leaf springs. In terms of off-road performance this is important, particularly where the vehicle is, as this, running axles with standard open differentials. Mahindra Jeeps have the same five-stud wheel pattern as American Jeeps.

When new the Mahindra had rear quarter bumpers with plastic end caps and a front bumper with similar ends. These parts also had the effect of reducing approach and departure angles. Unbolting them left a more purposeful-looking Jeep; the original type Willys bumper was revealed at the front.

Another reason why the Mahindra performs well off-road is its short front and rear overhangs, and subsequent good approach and departure angles. The Mahindra's dimensions are 523mm and 756mm. This gives an approach angle of 46 degrees and a departure of 35 degrees. These figures are quoted from manufacturer's specifications, and I have to say that I'm not convinced of their accuracy. I believe it is greater than 35 degrees, particularly after the removal of the quarter bumpers and repositioning of the license plate.

The removal of these parts and a few more convinced me that underneath many of the modern parts was a real Jeep trying to get out. It is most often the new parts that let down both the quality and appearance of the Mahindra Jeep which is, after all, a 1955-63 CJ-3B. The major difference between a real CJ-3B and a Mahindra CJ-340 is the engine and transmission. Willys didn't fit Peugeot diesels to their Jeeps, but a four-cylinder F-head hurricane engine. This is taller than what had come before, hence the taller bonnet and grille. The transmission is four-speed in the Mahindra, whereas in a CJ-3B it would have been a three-speed. Mahindra uses slightly different and not as aesthetically pleasing wings, on which the sidelights and turn signals are mounted to conform to European legislation, something that also affects the positioning of the same lights on the 1997 TJ Wrangler.

The photographs show these mounted at an angle on this Mahindra. When new, they were vertically-mounted on glass fiber pods. Vibration shook these loose, so I removed them, which also slightly improved the lines of the wings. Another minor modification involved repositioning the license plate for tow hitch clearance. This left the crossmember free to accept a towing hitch-it is already drilled for a Jeep pattern NATO hitch, so that's what I installed.

It is a basic machine, but my spine confirms one thing-the vinyl-covered, high-back seats in the Mahindra are far more comfortable than the fabric-covered, low-back originals. The Mahindra seats also have head restraints. Much of the remainder of the interior is similarly modernized-a plastic steering wheel and inertia-reel seat belts, for example.

Reliability of the vehicle hasn't been an issue, although I have spent many hours working on it. When it was new there were some teething problems-poor electrics and such. These were ironed out early on, mostly with a pair of crimping pliers and a couple of relays. The more recent repairs haven't been as a result of the vehicle's failings, but human failings. The stickers on the bonnet testify to the Mahindra's having been on lengthy foreign trips. Despite off-roading while abroad, the Mahindra always got me home.

I've no plans to sell the Mahindra-the best days away from the tarmac don't involve a roof anyway! With real flat fender wings and one or two other modifications that I have in mind, I foresee a lot more four-wheeling in the Mahindra.


Mad HildaUpdate as of 2005: Mad Hilda in Scotland! My Mahindra CJ340 now has side mounted spare, Willys fenders, grille and hood, rear PTO winch, CJ-5 wheels with Goodrich MTs, Willys seats, Smittybilt rollbar, Bestop, Rancho springs, etc. etc. I love it, it's the same one I've had almost continually since 1989.
 

Thanks to John Carroll for this article, originally published in Jp magazine, November 1997. John is now editor of 4x4 magazine. -- Derek Redmond


See more Mahindra Jeeps on The CJ3B Page.

Elsewhere on the web, the Mahindra & Mahindra web site offers a look at the range of models available.


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Last updated 12 August 2005 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/MahindraJp.html
All content not credited and previously copyright, is copyright Derek Redmond

CJ3B Home PageMahindra

Jeeps in India:
Mahindra & Mahindra


Mahindra History

S. Srivardhan S. Srivardhan, who owns this Mahindra CJ-3B built to Indian military specs (see a rear view photo, 70K JPEG), provided the following brief history of Mahindra & Mahindra to 2002:

"Initially they were a trading company, importing post-war Willys Jeeps as completely built units, and later on started importing semi-knocked-down kits, which were assembled in India. In the early 1960's they started manufacturing these Jeeps. Until 1968 they were left-hand-drive, which changed in the 1970's as in India we drive on the left.

"Since the cost of gasoline rose steeply because of the oil crisis in the 70's, and the price of diesel was just one-third the price of gasoline, Mahindra started fitting the International Harvester 2400cc diesel engines, from the tractors they were manufacturing. At present they have four engine options for the Jeeps -- the Hurricane gasoline engine, a reworked 2400cc direct injection diesel (IH), Peugeot 2112cc XDP4.9, and Peugeot 2500cc XD3. These Jeeps come with various body styles -- short wheelbase Jeep, long wheelbase, forward control minibus, and flatbed trucks with single and twin cab (using the front of the CJ-3B)."
 

Brochure Mahindra adopted the "Universal" name for a while in their advertising. See a complete copy of this brochure (80K JPEG) from the pre-diesel period, promoting the Hurricane-powered CJ-3B and long-wheelbase "CJ-4".

The other side of the brochure has specifications (80K JPEG) for both models, in four- and two-wheel drive.

Mahindra Variations

West Bengal Police This CJ-3B built under licence by Mahindra & Mahindra served as a "Highway Patrol" vehicle for the West Bengal Police in India. Roly Hermans at roly.hermans@xtra.co.nz in New Zealand is hoping to persuade Corgi to do a model of this Jeep as part of a series of police models, and is looking for additional photos of it.
 

Mahindra CJ-3B Here's a photo from Ed Bee in Bombay that really evokes India. This 1970's model is quite similar to the original Willys CJ-3B, although Mahindra has added marker lights to the front fenders.
 

Long wheelbase S. Srivardhan photographed these long-wheelbase Mahindras at Mercara, an area of coffee plantations in the state of Coorg, Karnataka. Still in production as of 2002, the four-door Commander 650 is based on CJ-3B bodywork. The next model up, the 750 (see The Streets of Bombay) has a CJ-5-style front end, while the top-of-the-line hardtop Armada has rectangular headlights. See also a front view (30K JPEG) of this Commander, with its dual driving lamps and dual horns.
 

MM540 The MM540 has been in production for many years, and is Mahindra's distinctive combination of the CJ-5/CJ-7. Note that the headlights don't extend into the grille slots as on all the U.S.-built models. Horns are clearly important in India; the pair on this Jeep are only slightly less obvious than on the Commander above.

Srivardhan also photographed an MM540 with a rear-mounted extension ladder (30K JPEG), belonging to the state electricity department.
 


Pickup The Mahindra Pickups are available in single-cab and crew-cab versions. As well as some flatfenders, there are models like this one with the MM bodywork, and also some with a 5-slot grille similar to the DJ-5A U.S. Postal Jeeps.
 

Rakshak Current military Jeeps include the "Rakshak", a bulletproof vehicle with ballistic protection designed by the Israeli company Plasan Sasa. Sides and floor are covered with armor including steel, high performance polyethylene and aramid laminates. Mahindra refers to it as an "effective aid in counter-insurgency and anti-terrorism operations as well as on the battlefield." Might want to paint those wheels.
 

Ambulance The Mahindra web site includes photos of current models. Late 1990's vehicles included this MM540DP diesel-engined ambulance, the NC 640 DP pickup (25K GIF), available in 2- or 4-wheel drive, and the Mahindra Classic (25K GIF), a CJ-3B with all the trimmings.
 

Thanks to Ed Bee and S. Srivardhan for photos and information. -- Derek Redmond


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Last updated 3 October 2005 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/India2.html
All content not credited and previously copyright, is copyright Derek Redmond

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Jeeps of Ladakh:
Mahindra in Northern India


 

Map I took these photos in the town of Leh in Ladakh, northern India, near the area of Kashmir devastated by the 2005 earthquake. I spent two months there in 1990 as cameraman on a documentary film (50K JPEG), and came away with a real respect and affection for the people there. It's the foothills of the Himalayas, and also close to the border with Tibet. The only road to the outside world is closed by snow for much of the year. The majority of the vehicles in Ladakh are Jeeps, most of them made in India, and undoubtedly many of them are now helping to get relief supplies to isolated villages flattened by the earthquake.

Red Cross The difficulty of access must be one reason that press coverage of the massive destruction quickly dropped off, even though the suffering was in many ways worse than that of the 2004 tsunami further south. Many thousands of families in the mountains were left without proper shelter for the winter. A donation to the Red Cross would translate directly into lives saved by medical attention and insulated tents, in this or other disaster areas. -- Derek Redmond
 

CJ-4 Ambulance, Model MM440: Tales from westerners who have been in the hospital in Leh are scary, but it's probably better than nothing, and the roads into Leh from outlying villages are difficult even in summer. I can't imagine anything other than a Jeep trying to get through in winter. The Mahindra CJ-4 is a longer version of the CJ-3B, and was never produced by Willys.
 

Leh An Indian Army Jeep is parked on the main street in Leh as the soldiers take a stroll. See a larger copy (100K JPEG) which gives a better look at the beautiful mountains in the background.

Not surprisingly, the first Jeep in Leh was an Army Jeep. But it was in 1948, well before Mahindra started building them in India. A remarkable 1948 Indian Army photo courtesy of Bharat-Rakshak.com shows the first jeep arriving (60K JPEG) at the newly constructed Leh airstrip, the highest-altitude landing field in the world. The area was threatened by invading Pakistani forces in 1948, and only the relief flights by a few Royal Indian Air Force Dakotas prevented the fall of Leh.

At that time there were no roads into Ladakh, and most of the residents had never seen a motorized vehicle, let alone an airplane. The Leh airport today still requires arriving flights to spiral down into a small flat area surrounded by mountains.
 

Taxis in Leh: Most of the Jeeps in this picture are taxis; maybe the yellow line below the windshield means Yellow Cab? It's actually a Tibetan Buddhist gesture. All but one Jeep here are 3B's. See a larger copy of the photo (100K JPEG).
 

Four Door CJ: This version with the fastback hardtop is still one of the most deluxe examples I've seen of the long-wheelbase Mahindra Jeep.
 

Government Jeep: Reliable transportation for an official of the government of Jammu & Kashmir State, which includes Ladakh. Right-hand drive, so the spare is on the left side.
 

Download a QuickTime Movie (650K) of the government Jeep as it headed into town on the highway. I'm not sure if you'd call this on-road or off-road driving, but it's pretty typical of Ladakhi drivers. The shot is taken from the film I was working on, called Ancient Futures.
 

This photo offers a good look at a Mahindra MM540, which differs slightly from the Willys CJ-5 and CJ-7.

Ram Rao provides this description of the differences:

"The length of the hood (windshield to front edge of hood) is identical to that of the early CJ-5. (Later AMC CJ-5's have a stretched hood.)

"The rounded fenders on the Mahindra are modeled approximately after the Willys CJ-5. The shape of the groove along the fender as well as the fender itself differs where the curved metal meets the radiator grille. The Willys M38A1 and early CJ-5's also did not have the reflector/sidemarker lamp in the front fenders. They had a cutout in the hood on the right for accomodating a snorkel, and the cowl in the US originals had an air-intake grille and a battery box cover. The bulge in the center of the hood was also narrower and taller than that in the Mahindra design."
 

"The first and last (seventh) slot in the grille were "squeezed" to accomodate the large headlamp openings in the military M38A1, and the civilian CJ-5 used the same grille. The MM540 design on the other hand, uses smaller headlamps, and has all seven grille-slots identical to each other, like the CJ-3B (and the Jeep TJ).

"The white fiberglass top is the "Stallion" model made by ROPLAS, a Mahindra company."

This photo shows the Jeep of the Medical Officer in Leh.
 
 

This Jeep belongs to the police. Ladakh is a high-security area, adjoining the frontline of confrontations with Pakistan and China, so photographing the police and military is frowned upon. This is enlarged from a distant photo. See a larger copy (48K JPEG) for a better view of details including wire mesh over the windshield and warning light, and the "Flying Squad" logo.
 

Elsewhere on the web, see Mountainous Ladakh for more details and history of the area.

Licenced Jeep manufacturer Mahindra & Mahindra still produces some variations of the CJ-3B and the CJ-5. The Mahindra web site includes a look at the models available.


See more Mahindra Jeeps on The CJ3B Page.

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Last updated 30 March 2007 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/India3.html
All content not credited and previously copyright, is copyright Derek Redmond

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Jeeps in India:
The Streets of Bombay


 

Street scene

When's the last time you saw a flat-fender with the hood up, at a busy downtown intersection?

Ed Bee's latest dispatch from Bombay is a series of photos grabbed while driving around the city, and they provide a glimpse of a whole different kind of Jeeping. Probably something not too far off what Willys-Overland was still hoping they could sell to North America in the 1950's.

High-hood grille Look out the rear window to see a familiar grille pulling up behind you on a busy street in one of the largest cities in the world. This is clearly not a "sport-utility vehicle" -- it's a hard-working "utility vehicle", plain and simple.

 
The mini-van When it pulls up beside the car, you realize it's a long-wheelbase Jeep acting as a mini-bus. The wire mesh over the windows might lead you to think it's a paddy-wagon, but Ed reassures you that it's "used to haul government workers around town." Ed calls it a "stretch 3B."
 
 

Hardworking CJ needs a break Here's another Jeep getting some roadside assistance. Or maybe it's giving a battery boost. Just because of the paint, this shot reminds me of the Willys promo photo of the orange DJ-3A Dispatcher delivery vehicle.

Mahindra Commander One of those many Jeep variations manufactured under licence by Mahindra is this stretch limo CJ. This 4-door "Commander" model is 1980's vintage; as of 2001 it's still in the catalogue.
 

Commander interior Many Mahindra owners and others are critical of the quality control of the Mahindra vehicles (see Mahindra Jeeps in the UK). One observer says, "These things look pretty good on their web pages. Certainly different in real life. The government sells used ones for about 250-1000 bucks."
 

Commander tailgate This view of the tailgate of the Commander shows the often-empty spare tire mount, as well as the usual wheelhouse seats for passengers in the rear. A nice touch here is the rear step.

Thanks to Ed Bee in Bombay for these photos. -- Derek Redmond
 


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Last updated 21 August 2002 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/IndiaBombay.html
All content not credited and previously copyright, is copyright Derek Redmond

 

 

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Mahindra High Hood in the Movies

Bandit Queen


 

Bandit Queen (India, 1994) is based on the true story of lower-caste heroine Phoolan Devi, who was portrayed in the Indian press as a modern-day Robin Hood while she was hunted by police in the northern states of Uttar and Madhya Pradesh, in the early 1980's. The film is quite graphic and violent, and apparently takes some liberties with reality.

Frame A lengthy sequence in the film shows a squadron of police in Mahindra Jeeps pursuing Phoolan Devi and her bandit gang after their first raid on a town, in which they steal from the rich but protect the poor.
 

Frame Each long-wheelbase Jeep carries up to eight paramilitary policemen.
 

Frame Mary Anne Weaver wrote in The Atlantic Monthly in 1996: "For eight centuries India's dacoits (bandits) have been imbued with roguish romance. But none was more romantic -- or roguish -- than Phoolan. 'For every man this girl has killed, she has slept with two,' a police inspector told me at the time. 'Sometimes she sleeps with them first, before she bumps them off.' The imagination of an entire nation had been captured by Phoolan."
 

Frame The phalanx of police Jeeps is unable to catch Phoolan Devi this time, as the gang melts away into the ravines. But at the end of the film she makes a pre-arranged surrender to authorities in 1983, in front of a cheering crowd.

After a decade in prison without going on trial, the real Phoolan Devi was released and was later elected to India's parliament. She was shot dead in 2001 by unknown assailants outside her home in Delhi.
 

See more Mahindras in the movies in Close Encounters, in Mother Teresa and in Octopussy. -- Derek Redmond  


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Last updated 10 April 2003 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/Movie/BanditQueen.html
All content not credited and previously copyright, is copyright Derek Redmond

 

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Mahindra Jeep Stunt in the Movies


 

Download a QuickTime movie (650K, requires QuickTime 7+) of this 15-second clip showing possibly the wildest stunt you're ever going to see performed by a CJ-3B in the movies.

Frame We're currently not sure what movie this scene is from, but it's an Indian film, and the clip has popped up on the web because of the laughable stunt involving a horse sliding sideways under a truck.

The first shot shows a horse and rider in the background racing toward the camera, apparently being chased by a Jeep. A flatbed truck pulls across the road, blocking their path.

Frame The driver of the Jeep seems to be a policeman, and he looks worried about the truck. Meanwhile, the horse and rider, in a series of fake-looking shots, are able to slide right under the flatbed.

Frame As the horse (left) slides under, the policeman somehow manages to use body English to launch the Jeep over the truck.

Frame The jump is shot from three angles, and it's clearly a real stunt, not a fake visual effect. As the Jeep touches down, the front tire folds and the frame flexes under the impact.

Frame The hood almost pops open, but amazingly the Jeep stays upright. Unfortunately the movie clip we have ends there, showing the horse and rider speeding off again, but not revealing whether the Jeep is able to continue the chase.

Thanks to Rich Feronti for finding this clip. Anybody know what movie it's from? -- Derek Redmond
 

C.N. Sreejith is a visual artist who works in the business in India and has seen a few of these stunts:

"The stunt of a CJ-3B flying over a flatbed truck is not uncommon in the Indian mainstream cinema, especially those in the regional languages of Telugu and Tamil. The actor riding the horse is Chiranjeevi, who is well-known for such stunts. The stunt of a horse sliding on tarmac, then getting up and speeding away is, as you would have guessed, done using a dummy made out of rags and cotton."

H.B. Vivek is looking for the title, and confirms, "It is indeed from a Telugu movie. The hero on the horse is Chiranjeevi, a mega star from Andhra Pradesh."

Sreejith also sent some background on how the stunt is usually done:

"The stunt performed with the CJ-3B, as you assumed, is quite real. You get hold of a dilapidated Jeep, with or without an engine. If it has an engine, it is first driven fast onto a ramp to gain altitude and jump over the flatbed truck. In this case, the ramp is hidden by the cabin of the truck. If it doesn't have an engine, it is towed by a fast and powerful vehicle, using black steel ropes which can be easily erased digitally from the film, and forced on the ramp, to gain altitude and fall on the other side. Usually, the Jeep does not survive the impact. If it survives, it gets another chance in another movie.

"The Jeep that the police officer is driving is not the same as the one which does the stunt. It just has the same drab blue color, that's it. The stunt vehicle, if it does not have an engine, may not even have a driver. I assume this was the case in this clip, as the jump was not a balanced one. If they had an experience stuntman driver, the vehicle would land on both the front wheels, which is far less damaging to the vehicle, as well as the driver.

"How it is capable of standing upright after the impact, I don't know. My experience with CJ-3Bs, no matter how old their design is, they have, like cats, an inherent capability to fall upright. You may break your front leafsprings and crack your chassis, but usually it manages to keep its upright position. Probably because it doesn't have a proper crumple zone which gets shattered on impact.

"Why do they not use digital technology to recreate it? Simple -- it's much costlier than the real thing. This sequence would have cost the producer something like INR 100,000 (rupees) if he had approached a digital animation firm, and he would have received poor results. In this case, he gets good results, images of a real jump, and he spends less than INR 20,000 on it: INR 5,000 for a dilapidated jeep, INR 5,000 for an experienced stuntman (an hour's work), INR 5,000 as rent for the flatbed truck (an hour's work), INR 5,000 as rent for another truck which towed the jeep (an hour's work)."

The Real Thing

Frame Here's a movie clip that's not quite as wild, but still pretty nervy driving. It's from a documentary I photographed in Ladakh in northern India, about the collision between western and non-western cultures.

Download a QuickTime movie (650K, requires QuickTime 7+) of this 15-second clip.

See more Jeeps of Ladakh: Mahindra in Northern India on The CJ3B Page.

See more Mahindras in the movies in:

 

 


Return to The CJ-3B in the Movies.  


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Last updated 31 March 2007 by Derek Redmond redmond@queensu.ca
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All content not credited and previously copyright, is copyright Derek Redmond

 

HomeWar flag

Military Jeeps in India


 

There seems to be an increasing interest in India in the restoration of older Mahindra flatfender Jeeps, particularly ones built for the military. Some of them are not actually all that old, dating from the 1980's, but by the time the're sold as surplus they are definitely in need of restoration.

Recoilless Rifle Jeep

Front Anirban Sinha owns this nicely restored right-hand-drive CJ-3B, originally built for the Indian army by Mahindra & Mahindra in 1981. He says, "I purchased it from a scrap iron dealer based in Panagarh, West Bengal (based on information provided by my friend Rajdeep) from where it was towed to Mr. Uday Bhan Singh's workshop in Liluah and restored (for which I remain ever indebted to Mr. Singh)."

A rear view photo (80K JPEG) shows the pintle hook, tailgate-mounted spare, and bumperettes with original diamond-plate inserts which serve as steps.
 

Before As found, the Jeep had been equipped to carry a 106mm recoilless gun, with a split windshield. A rear view (80K JPEG) shows the dashboard-mounted support for the barrel of the gun, and the shell mounting brackets and blackout taillights in the rear.

Other features included a chaff screen, brush guards for lights, grab handles all around, extra set of coil springs at the rear, jerrycan holders, shovel and axe holders, reinforcements at the rear of the body tub, and spare tire mounted above the left rear wheel. Chassis number was CJ3B-4PE-06020.
 

Jeep shop The Jeep was stripped down to the chassis (80K JPEG) at Uday's shop. Extensive bodywork (80K JPEG) included the fabrication of new parts such as fenders and hat channels (80K JPEG). See also the body painted in primer (70K JPEG)

In addition to a new windshield, tailgate and canvas top (80K JPEG), modifications included a Lucas TVS alternator, 11-inch drum brakes for the front, a tandem master cylinder, and free wheeling hubs in front. A closer view of the engine (80K JPEG) shows the all-new wiring.

In tribute to its history as a gun carrier, Anirban says, "I call my Jeep 'Agni' (the God of Fire)."
 
 

Air Force flag

Air Force Jeep


 

Front view Arkaprava Datta owns this 1985 Mahindra, serial number CJ3B-4-02013L. He says, "The vehicle had done 43,128 kms. when I bought it. Body is in excellent condition (used as the parade commander's Flag Car)." Note: The large copy of this photo (90K JPEG) is suitable for a 1024x768 desktop picture.

As with the Army Jeep above, this Jeep has a gasoline-powered Hurricane engine rather than a diesel. Arkaprava comments, "The petrol CJ-3B (F4-134) is the most powerful vehicle (75BHP and 114 ft.lbs torque) made in India, up to 1995-96 for the Armed Forces."
 

Rear view The rear view shows the IAF roundel and some distinctive blackout taillights, in addition to street-legal taillights added to the bumper. A right side view (120K JPEG) gives a better look at the canvas pouch and shovel bracket.

The Indian Air Force also transports Jeeps; see an MI-8 transport helicopter (40K JPEG) carrying a Mahindra Jeep in a sling. (IAF photo courtesy of Bharat-Rakshak.com.)
 
 

Army flag

2nd Mountain Division C.O.'s Jeep


 

Front Rajdeep DattaRoy is the owner of another Indian Army Jeep which was restored at Uday Bhan Singh's shop. Rajdeep says, "This jeep served under a unit of 2 Mountain Division based in Dinjan, Assam.

"I had the canvas painted black to help it keep out the water and increase its life. The flip side is that it has become a bit hard. But then, this was SOP in the Army in the CJ3B days."

Perhaps that's why Rajdeep calls his Jeep "Rhino Boy." Note: The "CL I" on the fender is an abbreviation of Class I. The Indian Army classifies vehicles from Class I to V, depending on the condition of the vehicle.
 

Interior "Though I don't know which unit it belonged to, the tactical sign was 282. This, the BA number and the division are written on the glass frame on the inside. All I know is that it belonged to the Commanding Officer of the unit. There was a CO plate attached to the glass frame on the outside, under the windscreen, bang in the middle."
 

Hardtop Rajdeep took this photo shortly after purchasing the Jeep. "As you can see, it looks monstrous with that hardtop, given to provide it all-weather capability for the CO and his family. The first thing we had to do was get rid of the ghastly hardtop. That one thing transformed an ugly duckling into a swan."

The Jeep was then dismantled to frame and drivetrain (80K JPEG). As for the body, Rajdeep says, "We had to get rid of the entire hindquarters. The floor at the back was totally remade." See a photo of the bodywork (80K JPEG).
 

2nd Mountain Division has a long history including valorous action during World War II. Rajdeep adds, "My late father was Staff Captain Q of this Division in his bachelor days so I have an added attachment for my Jeep."

There's a good chance this Jeep saw service on the frontiers with China and Pakistan in northern India, where I photographed the Jeeps of Ladakh in 1990.

Thanks to Uday and the owners who are saving these interesting high hood Jeeps. -- Derek Redmond  


Return to CJ-3B Military Jeeps.

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Last updated 10 November 2005 by Derek Redmond redmond@queensu.ca
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Mahindra Jeeps in the UK


 

Mahindra Deluxe
This "CJ Deluxe" model was one of the late-80's/early-90's Mahindra CJ-3B's built with rectangular headlights (see Updating the High Hood for the 1990's). Another unique feature of these Mahindras was a fiberglass grille and hood. Keith King in East Anglia also reports: "A few of the later imports to the UK of Mahindra Jeeps had front disc brakes, and the parking brake removed from the rear propshaft and operated by cable into the rear brake drums. These models are few and far between."

See also the CJ Deluxe in action, in a video clip below.

The Deluxe was one of several Jeep models built by licenced Jeep manufacturers Mahindra & Mahindra of India and sold in Great Britain by importers from about 1990-1995. It's not clear how many Mahindra vehicles were imported in total, but there is still a significant owner community in the United Kingdom, no longer supported by a dealer network.
 
 

Mahindra Indian Brave The CJ340 variation of the CJ-3B was the first Mahindra import into Great Britain, arriving from India via an assembly plant in Greece. In a confusing tip of the hat to the Jeep Cherokee Chief and to this Jeep's manufacture in India, the model was dubbed the "Indian Brave" (and the 91" long-wheelbase version CJ540 was the "Indian Chief"). The graphic on the hood, of a native American headdress, is more clearly visible in the larger version of this photo (40K JPEG). The name was later changed to the "CJ Classic".
 

The October-November 1997 issue of Jp magazine included an article by John Carroll called The Mahindra Jeep, covering the CJ340 and the history of the Mahindra company's licencing agreement with Willys.

Carroll's Jeeps John Carroll is a British author and owner of an 1989 CJ340 (seen in the photo at left with his French-built 1961 Hotchkiss M201). John writes the Jp article from a clearly European perspective. He doesn't discuss the importance of the large number of Mahindra vehicles in use in India itself, nor the after-market industry that has developed there. And although he sub-titles his article, "Looking for a brand new 1997 CJ-3B?", he doesn't mention the emission standards or other legal obstacles which have prevented Mahindra from cracking the North American market.

John does mention some minor complaints about his Jeep, including electrical problems and attempts by Mahindra to update its styling. However, his enthusiasm for the inexpensive, simple vehicle obviously hasn't been dampened by them, and he has taken it offroad in a number of countries.
 


Quality Control

One of the factors which apparently ended the importation of Mahindras into Britain was the number of warranty claims and the question of whether the factory or the importer was responsible for settling them.

Mahindra 340 Shane Trafford was a Mahindra owner in Great Britain who was less than happy with his latter-day CJ-3B. In 1997 he told The CJ3B Page: "This jeep is only three years old (purchased in May 1994) and it has never been offroad -- it has only done two hundred miles because a number of faults were discovered two weeks after the thing was bought and our solicitor told us to stop using it while he tried to get a settlement from the garage where it was bought."

Over twenty specific problems were identified in an Automobile Association inspection of Shane's 340, mainly related to poor quality assembly and painting, missing small parts, loose bolts, leaking oil and fuel, and corrosion.

More photos of Shane's CJ340:

  • Under the bonnet (20k JPEG) showing the Peugeot diesel engine. (All UK imports had the Peugeot 2.1 or 2.5 litre diesels witha four-speed transmission.)
  • Inside the driver's door (20k JPEG) showing hand-brake location. "There are four switches above the (more or less useless) handbrake -- the far right one is for the heater (two settings - grilled feet, no impact on a misted up windscreen), the next two are for front and rear fog light (rear fog light is standard, front isn't) and the left one is for the hazard lights."

 

 


Mahindra Jeeps on Video

Mahindra Marksman This photo shows two versions of the model dubbed the "Marksman" in the UK. With styling derived from the CJ-7, and different roofs available, it was still basically a variant of the CJ-3B.

The photo was taken during the production of a promotional videotape showing the "Marksman" and the blue "CJ Deluxe" in action (see the tire tracks on the hill in the background).
 
Download two QuickTime movie clips from the videotape:

QT 3"Factory to Farm" (50 sec.) shows the Mahindra assembly line in India, and the Jeeps driving across fields. (900K)
QT 3"Willys Heritage" (50 sec.) shows the relationship of the Mahindra Jeeps to the Willys MB, and features the sound of the Peugeot diesel starting. (900K)

 

 


Thanks to John Carroll for the videotape and the photos from Mahindra brochures published in Greece and the UK. -- Derek Redmond

Also on The CJ3B Page, see more Mahindra Jeeps.

Elsewhere on the web, see the Mahindra Register and the Oxfordshire Mahindra Pages in the UK.

 


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Last updated 12 August 2004 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/Mahindra.html
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Updating the High Hood for the 1990's

The 1987 Mahindra Jeep Bahia


 

There have been lots of minor changes in the Universal Jeep over the years, and some fairly major developments like the new round-fendered sheet metal on the M38A1, the available V-6 and later V-8 in the CJ-5, or the coil springs of the recent TJ. But nothing has ever created the kind of stir among Jeep fans like the change from round to rectangular headlights on the 1987 YJ Wrangler (40K JPEG).

I guess headlights are one of the first things people notice in looking at a vehicle, like a person's eyes. And initially the stir may have been partly due to AMC's clever marketing strategy, in which they first announced the death of the CJ-7. Only after the outcry which resulted, did they announce it would be replaced by the Wrangler, a vehicle as much at home on pavement as on dirt. And oh, by the way, it would have square headlights.

Those headlights still serve as a symbol, in banter among Jeep fans, of a vehicle suitable for use and modification for either of those two kinds of driving, as opposed to "real" Jeeps which would never be truly at home on the road.

Test Licenced Jeep manufacturer Mahindra & Mahindra in India has for many years been developing new Jeep variations to suit their own market. These have generally been utilitarian rather than stylistic upgrades, as the continued production of CJ-3B body style demonstrates. However, immediately following the introduction of the YJ by AMC in the United States, Mahindra adopted rectangular headlights (with a fiberglass grille and hood!) for a new CJ-3B model for export sale called the "Bahia."

The name "Bahia" was apparently taken from the Brazilian state of Bahia, and was presumably chosen as something exotic-sounding, not unlike the more recent SUV from Mahindra dubbed the "Bolero."

This photo of a Bahia undergoing an off-road performance test, comes from a "Mahindra Overseas Operations" brochure published in India, featuring photos which appear to have been taken in various European countries. Likely the Jeeps were assembled in Greece for sale in countries including Italy and Germany. See a 1991 Mahindra CJ340 sold in Belgium.
 

CJ4D hardtop The Bahia models included a long-wheelbase version, referred to as the "CJ4D" in the late-1980's Italian brochure from which this photo is taken. The photo shows the optional hardtop and the silver paint available on the Bahia trim version. The base versions of the CJ4D and shorter CJ3D were offered in only basic red, blue or white, according to this brochure.

A version of the Bahia design was sold in Britain in the early 1990's as the "CJ Deluxe" (see Mahindra Jeeps in the UK).
 

CJ3D softtop At a second glance, you realize that the changes in this fiberglass front end go beyond just the square shape of the headlights. The sealed-beam lamps project in front of the grille slightly, rather than being recessed as on the YJ. Since the headlights are smaller than the original round ones, an extra slot has been added at each side of the grille (and for some reason those new slots are shorter than the rest). In addition, the new one-piece hood slopes down slightly at the front, making the height of the hood above the fenders less obvious. The resulting appearance reminds me of the CJ-10 truck (30K JPEG), built in small numbers by AMC in the U.S. and Australia.
 

Classic The Bahia was offered alongside the "Classic" version of the Jeep (photo at right), in the 1987 Mahindra export brochure. Oddly enough, Mahindra was using the same "CJ 340" model number for both versions. Although they appear quite different, they were mechanically identical, offered with either a 2555 cc gasoline engine or a 2112 cc Peugeot diesel.
 
 


Thanks to Pete Pearson for the Indian and Italian brochures, Mike Albright for the YJ photo, and Srivardhan Srinivasan for additional information. -- Derek Redmond

See also more Mahindra Jeeps on The CJ3B Page.

Elsewhere on the web, the Mahindra & Mahindra web site offers a look at the range of models currently available.  


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Last updated 15 September 2001 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/MahindraBahia.html
All content not credited and previously copyright, is copyright Derek Redmond

 

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Mahindra Jeeps in Australia


 

The legend lives

As with the importation of Mahindra-built Jeeps from India to Britain (see Mahindra Jeeps in the UK), the marketing of Mahindra in Australia in the 1990's was not an overwhelming success, but it did result in some interesting models, developed for the destination country.

The model names indicate that Mahindra & Mahindra were making a serious attempt to find a market in Australia: the basic "Stockman" model (available in green only) and the slightly upscale "Bushranger" certainly appeared better targeted than the mixed bag of models in the UK ("Indian Brave", "Marksman" and "CJ Deluxe").

Below are a few pieces of literature which provide fairly detailed information about the Australian Mahindras.
 

Stockman"Mahindra 4WD - India's Jeep", from Collector Series Vol. 21, issue 28, May 1992. This article from a 4WD trader magazine reviews the history of Mahindra and its arrival in Australia, and describes the Bushranger and Stockman models (90K GIF's):

 


 
CoverBushranger brochure (120K JPEG's):

  • Cover -- the legend lives
  • Page 2 -- the manufacturer and the dealers
  • Page 3 -- interior and exterior features
  • Page 4 -- specifications


 

First test"A Long Time Coming" by Ian Glover, photography by Sean Izzard, from Overlander February 1987. A test drive of the Peugeot diesel-powered Mahindra CT340 (80K GIF's):

 


 

Bushranger
 

 


Thanks to Jeff Spencer for scanning the brochure and the articles. -- Derek Redmond

See more on Mahindra in Australia in The Legends Live: Real Life Mahindra Marketing Tales.

See also Jeeps in Australia and other Mahindra Jeeps on The CJ3B Page.

 


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Last updated 1 November 2000 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/AustraliaMahindra.html
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The Legends Live:
Real Life Mahindra Marketing Tales


 

2003 As of 2005, the CJ-3B design continues to live on in a few "CL" and "Commander" models built by Mahindra & Mahindra in India. This photo of a brand new Commander 650 was taken in October 2003 by Pal Singh outside a Mahindra dealer in Delhi, India.

You have to give credit to the company and their importers on several continents, for persistence and imagination in seeing the continuing value in some great old Jeep designs, and trying to expand the market for them. See Mahindra Jeeps on The CJ3B Page for lots of photos from their ventures into markets including the U.K. and Australia.

On this page I'd like to pass along some interesting behind-the-scenes stories I've heard about those efforts, along with a few samples of advertising from some of the Mahindra importers.
 

Jeeps for Auction, 1997 The mention of the 1997 U.S. Customs auction in New Orleans which offered 70 confiscated Mahindra Jeeps apparently intended for Dolly Parton's "Dollyland" theme park (see Importing Jeeps Into North America) sparked some reminiscing by John Amer, formerly of UK 4x4 Ltd. John says, "I saw the Mahindra 4x4s that you said were in the States in 1997 -- they were stored at Manchester Docks, Houston, Texas. I had flown over to have a look with a view to buying them for import to the UK. At the time we were the UK importer of Mahindra."

John continues, "All engines in the U.K. Mahindras were Indian-built 2.1cc apart from a few at the end which were 1.9cc French built, as the old 2.1 engine would not pass new regs. These last 19 vehicles were shipped in from Bombay -- all others were built in Greece. The best of the Greek-built ones were because of my tie up with Mr. Bernie Grant who lived in Athens -- he was around Mahindra about the same time as me, which was about 1989-90, and Bernie gave Mahindra manager Vijay a headache most days.

"Most of the things I read now about Mahindra are a bit adrift. The American Indian names (the 'Indian Brave' CJ-3B and the long-wheelbase 'Indian Chief') were thought up by a friend of mine who was the first importer, Roger Bastable. He is a great chap who still sings in his rock band called Rave to the Grave.

"My friend Tom thought up 'the legend lives' thing in the White House Pub, and we put it on things like lighters. On one trip to just outside Athens with Bernie and his greek pal Lefderas, I gave a lighter to the man who made all the seats for the Euro spec vehicles, and he scanned 'the legend lives' and sewed it into the seats thereafter. I could go on and on.

"I used to go to India quite a lot to talk with Mahindra and on one of my trips I came across 99 CJ's in Australian spec ('Bushrangers') that had been sent to Ausie and bought back as the importer had gone bankrupt. After 2 years stored on the company football pitch they were in bad shape. I did a deal with the vehicles refurbished and delivered to Rotterdam -- they had to be day plated there as they were not EEC spec. They turned out to be the best we ever had." -- John Amer

Meanwhile, Downunder

Stockman Speaking of Jeeps orphaned by the collapse of the Australian distributor, Jon Rogers spotted one which wasn't lucky enough to make it back to India:

"I was catching up on some reading on the CJ3B Page, then realized I had taken some closeups of a Mahindra, must have been in the mid-1990's. This one I found on a railway siding near Maryborough, Queensland. Looked a little worse for wear... then it hit me: it was brand new. And if you look at the rust coming through the mesh on the front grille, in not the best condition. But I thought you might like to have some close ups of the bits and pieces, inside and out." -- Jon Rogers
 

Hood This detail shot shows the hood logo, headlight guard and grille cover, all features which were intended to appeal in Australia.

See also Jon's photo of the toolbox behind the seats (50K JPEG).
 

Brian Halberg in Perth, Western Australia says, "I have recently bought a 1990 Bushranger and am working at getting it up and running. There were about 350 Mahindras imported into Oz between 1990 and about 1992." Interestingly, he also mentions some more recent arrivals which may actually be the Jeeps from the New Orleans auction. They remained unsold for some time after the original auction date, but Brian says, "There have been some recent imports of Mahindras which were originally US specs and left hand drive, but didn't meet US regs. They were brought to Australia and sold recently at auction for 'Farm Use Only' as they can't be registered here either."

Coincidentally, Brian was on the spot for the beginning of the Stockman saga, and tells this story:

"Probably not enough credit for the Mahindra making it to Australia goes to Alan Baker of Perth (by way of Newdegate, WA) for he was the one that had the passion for the vehicle and truly believed it was suited to the Australian conditions.

"As a Canadian backpacker staying at a hostel in Sydney in November 1985 and only in the country 5 days, I got a chance to be part of Alan's big adventure. He called the hostel and told the manager he was looking for a co-driver to Perth. With no other takers, I jumped at the opportunity. I hadn't even driven on 'that' side of the road yet but he took me on.

"He was towing a 25-foot trailer loaded with the carcasses of two other Mahindras which had been the subject of ADR testing in Sydney. His tow vehicle was a bright red Mahindra powered by a 4.1 litre Falcon motor and a top loader four speed. Anyway we had a blast." -- Brian Halberg
 

New Zealand Mike Lawrence in Southampton, England has an olive drab Mahindra which made it to the UK via Australia, and which he was told was "originally one of the ones built for the Australian Army. I would be interested in tracing the history of the Jeep. I took it to an offroad event organised by Land Rover. It was rather enjoyable and it managed to triumph over many other vehicles in its class with the exception of race-prepared Land and Range Rovers. I left the event with a smile on my face."

Well, we had never heard of Mahindra supplying the Australian military, and neither had Jeff Spencer who scanned the Bushranger brochure for us (see Mahindra Jeeps in Australia ). He figures the Jeep in the U.K. was originally a Stockman similar to the ones in Jon's photos above, and says, "The Stockman had an olive green soft top and was dark green in colour (I don't think any other colour was available in this base model.) The paint as I recall was gloss not matt, but they certainly look 'army' -- my 3B is often called an 'army Jeep' because of its colour (and condition perhaps)."

The "What Makes a Jeep" illustration is from a brochure produced in New Zealand. It's not known how many Mahindra Jeeps were sold there, and the initiative may have been completely independent of the Australian importer, since the advertising and available models were different. We do know that Prosel Fibreglass in Hamilton, New Zealand does good business making replacement tubs for Mahindras.
 

In Europe

The effort to make an impact in Australia was probably Mahindra's best try at moving into a new market, with model names and features (e.g. dual gas tanks on the Bushranger) chosen for conditions downunder. But success was elusive; the locals were perhaps suspicious of an imported vehicle trying to seem so Aussie.

Farmer In Europe, Mahindra probably never had a chance. The models were named oddly (e.g. Indian Chief, Bahia, or Farmer), the advertising seemed out of touch, and the vehicles were criticized for poor workmanship.

If they were going to sell anywhere, it should have been in Greece where many of them were assembled (with parts largely imported from India.) Various marketing approaches were taken there, including the revival of an idea that Willys had given up on in North America in the 1950's, the "Farmer" Jeep. The name is in English, but it's not clear that it was ever used anywhere except in Greece. This Greek brochure includes photos of a rear PTO and farm machinery being operated from it (100K JPEG).

Another Greek brochure was headlined American Style (100K JPEG), at a time when majority political sympathies there had already shifted away from the U.S.
 

Spain It had only been about five years since production of Avia Jeeps in Spain had ended, but the importer there clearly thought there was still a market, and used a Spanish version of the slogan "the legend lives" -- "El Jeep no ha muerto" (The Jeep is not dead.) It goes on to say "Born again in Spain, under the world famous name of Mahindra 4x4, with Peugeot XDP 4.90 diesel engine." The most prominent illustration in this ad is not the Mahindra version, but the Jeep Campeador, Commando and Bravo CJ-3B built by EBRO. Thanks to Jaime Gomis for this ad.

See also a brochure cover from Germany, where Mahindra did have some limited success and there is still a fan club known as MahindraIGDeutschland.
 

France Praveen Prabhu in India came across this ad from France which gives some insight into a different approach there, where Hotchkiss Jeeps had been out of production since the mid-1960's. The distributor FAM displayed the Jeep as a very modern recreational vehicle, equipped with an aftermarket fiberglass top. But they apparently had little success, perhaps because Jeeps in France have always been so strongly identified with the thousands of surplus MB's which remained there after World War II.
 

Well, it's a saga full of colorful entrepreneurs who did their best to sell Mahindra's products outside India. Maybe we just have to accept the fact that an appreciation for what is basically 1950's design and technology is always going to be a minority taste. People may turn their heads and smile when a Willys goes past, but most of them don't really want to drive one every day.  


Thanks to Pete Pearson, John Carroll, Praveen Prabhu, Jon Rogers, Brian Halberg and John Amer. -- Derek Redmond

Also on The CJ3B Page, see more Mahindra Jeeps.  


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Last updated 12 August 2005 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/MahindraLegend.html
All content not credited and previously copyright, is copyright Derek Redmond

 

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Importing Jeeps Into North America


 

Mahindra Grille
 
Jeep fans in North America often suggest that "real" Jeeps are those built by Willys-Overland and their successors in Toledo, Ohio. Similar vehicles built under licence by manufacturers in other countries (see
Jeeps Around the World) are often considered merely curious variations. But bringing one of these variations (such as a long-wheelbase CJ-3B) to North America can still be an appealing idea. And the lure of the "brand new CJ" continues to tantalize potential American buyers, although as of this writing, only Mahindra in India is still regularly producing Jeeps outside the U.S. (the photo shows a Mahindra KZ4 assembled in Greece in the early 1990's.)

Stories circulating on the Internet in the late 1990's described large lots of new right-hand-drive military CJ-3B's for sale at bargain prices, but no photographs or documentation of these "mystery Jeeps" ever surfaced. Most observers doubt that these particular Jeeps ever existed, but the stories were persistent. (One enterprising liquidator claiming to offer these Jeeps for sale, faxed some photographs to potential customers. The fuzzy black & white pictures turned out to be photos of Joe Caprio's 1963 Navy CJ-3B, downloaded from The CJ3B Page and printed backwards to look like right-hand-drive.)

Anyone contemplating buying a vehicle for import into the United States should be aware of a number of government regulations which can make the process difficult and often prohibitively expensive. A February 1997 U.S. Customs auction in New Orleans offered 70 confiscated non-compliant Mahindra Jeeps apparently intended for Dolly Parton's "Dollyland" theme park. The auction was advertised on the web (although they didn't quite get the spelling right -- see the ad below), but it's unknown whether the vehicles were ever sold.

Jeeps for Auction, 28 Feb. 1997
 

U.S. Vehicle Import Regulations

Elsewhere on the web you can find U.S. Customs Publication No. 520, Importing a Car, which reads in part:

"Most vehicles manufactured abroad that conform with U.S. safety, bumper, and emission standards are exported expressly for sale in the United States; therefore, it is unlikely that a vehicle obtained abroad meets all relevant standards. Be skeptical of claims by a foreign dealer or other seller that a vehicle meets these standards or can readily be brought into compliance.
"Nonconforming vehicles entering the United States must be brought into compliance, exported, or destroyed.
"Since Environmental Protection Agency and Department of Transportation requirements are subject to frequent changes, we recommend that you contact these agencies before buying a vehicle abroad."

 

By the way, here's a little paragraph that's perhaps particularly relevant to Jeeps: "To safeguard against importation of dangerous pests, the U.S. Department of Agriculture requires that the undercarriage of imported cars be free of foreign soil. Have your car steam-sprayed or cleaned thoroughly before shipment."

U.S. National Highway Traffic Safety Administration Vehicle Importation Regulations are also available on the web, or you can contact the U.S. Department of Transportation, NHTSA, Director of the Office of Vehicle Safety Compliance (NEF-32), 400 7th Street SW, Washington, DC 20590, tel. (202) 366-5313.

A downloadable document from the U.S. Environmental Protection Agency describes Emissions Conversions. You can also get a copy of this manual, called the Automotive Imports Facts Manual, by calling EPA's Imports Hotline at (202) 564-9660 or by writing to the U.S. EPA, Manufacturers Operations Division 6405-J, Investigation/Imports Section, 401 M Street, S.W., Washington, D.C. 20460.

Older Vehicles

Also on The CJ3B Page, see Ben Wallace's story of importing a jeepney from the Philippines to Texas, which suggests that in some states at least, importation of a vehicle may not be a big problem if it is over 25 years old.

Jeremy Gerrish said recently, "I imported my '56 from the Swiss Army 3 years ago when I got out of the Air Force. I bought it in the Netherlands and shipped it out of Antwerp, Belgium into Port Hueneme, California. The shipping was about $1,000 but I got all that back when I claimed it as part of my move for taxes. I had to clear customs but all the lady did was review the paperwork. I didn't have to modify it at all, I believe because of its age. A newer vehicle might be subject to emissions laws but most newer ones are diesel so it might not matter.

"Another consideration with them is other laws like side impact stuff, basically the same reason VW Beetles couldn't be imported from Mexico. I don't know a lot about that kind of thing. When I was planning my move back to the States I tried to call and e-mail customs, EPA and a few other regulatory agencies to get the scoop on importation procedures, without much luck. Basically they told me that they would have to have the vehicle sitting in front of them to make a determination as to what it needed. As it turned out I didn't need anything. I think there was a $75 importation fee but that's nominal. Good luck whoever does this."

Importing "Parts"

In 2002, Terry Sizemore had this suggestion for an approach that might work for importing a newer vehicle:

"I'm a design engineer (on 4x4/driveline systems) in Detroit. In my career I have worked with many of the FMVSS requirements, which are the main loopholes for importing vehicles into the US. Several people in the USA are selling the new Mexican VW Beetles. I tracked down a few and had some discussions with them (because of my desire to import a Mahindra Jeep).

"FMVSS requires all automobile manufactures that intend on selling vehicles in the USA to completely comply with all the FMVSS requirements, if that manufacturer manufactures over 100 vehicles per year, which Mahindra does. But you can import parts and sub-assemblies to the USA. GM and Ford do it every day.

"Many VW Beetle fans that want the new-old style Beetle that is still being manufactured for Mexico, import the car without the wheels, steering wheel and seats. They import it as a single part. Assembly is finished here in the USA and they title the car with a name like "2002 Grasshopper" and they sell less than 100 units per year. Other VW importers take the VIN Plate (from a clear titled old VW), steering wheel and hubcaps to Mexico, put the few old parts on a new VW and claim they had their old VW restored and that most of the parts on the vehicle were replaced while they were there. I have always wondered about doing that with Mahindra Jeeps.

"I have not tried any of these options yet."
 

Importing Vehicles Into Canada

Revenue Canada charges duty on vehicles imported from countries other than the U.S., and requires that they be either brand new or more than 15 years old.

A document on Importation of Used or Second-Hand Motor Vehicles states that:

"Vehicles less than 15 years old, manufactured to comply with the safety standards of neither Canada nor the United States, do not comply with Canadian safety standards, are not eligible for registration with the Registrar, and are not eligible for importation."
"The current Motor Vehicle Safety Act requires vehicles to comply to Canadian safety standards at time of importation and be so certified by the original manufacturer. The onus rests with the purchaser/importer to determine the compliance status of the vehicle being imported into Canada."

 

For additional information on Transport Canada's Motor Vehicle Safety Regulations, or to obtain Form 13-0132, Vehicle Import Form, write to Transport Canada, Road Safety and Motor Vehicle Regulation Directorate, 13th Floor, Canada Building, 344 Slater Street Ottawa ON K1A 0N5, or telephone (613) 998-2174, or toll free (800)511-7755.

Agriculture and Agri-Food Canada (AAFC) requires that "All regulated commodities must be washed free of sand, soil, earth and plant residue in the country of origin."  


The above information reflects what I have been able to find as of the date of this writing. Further or updated information is welcome. -- Derek Redmond

For more details on the variety of Jeeps built under licence outside North America, see Jeeps Around the World.  


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Last updated 26 November 2005 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/World/MahindraImport.html
All content not credited and previously copyright, is copyright Derek Redmond

 

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More Global High Hood Photos


 

Czech Republic

Czech Jeep This CJ-3B dressed in U.S. Army livery is the work of Pavel Konopasek in the Czech Republic. We're not quite sure of the origins of this Jeep, but Pavel and his friends clearly have a good time with it. He writes, "My Jeep CJ3B is my beloved family member, and your web pages my best-loved. Thank you behind your pages."
 

Korea

Korea Marine 1st Lt. Jonathan George sent these photos of a Mitsubishi CJ3B-J4C on display with a number of other vehicles used by Republic of Korea forces during the Korean war. He says, "While on a tour of the Demilitarized Zone separating North and South Korea, I stumbled across this display. The Jeep looked to be fairly complete, but was in pretty poor shape from sitting outside for all these years. The display sign is pretty interesting too."
 

Jeep

The sign reads: "Now a warrior is resting here after performing its duty. This warrior carried out transportation of military forces and execution of military operations in the fields and mountains for the defending R.O.K. against Communist invasion."

See also an interior photo (50K JPEG). The interior won't be there much longer if they don't fix that roof. Looks like at least somebody's given the Jeep a new coat of camo paint since the fifties. Thanks to Jonathan who took time out from his CJ-3A Page to send the photos.
 

Netherlands

MB3B This is a uniquely restored 1959 CJ-3B, which believe it or not still has the original engine (see the Serial and Engine Number List.) Etiënne Nijenhuis who is in the Royal Dutch Air Force says, "I bought this CJ-3B from a Dutch Army Engineer. He bought it around 1999 in Indonesia. The former owner was a Doctor who still drove it everyday doing his house calls in the jungle of Lombok.

"First things that struck me, being a newby, was that no side of it resembles the pictures of an original CJ-3B. The hood is not high (I guess it's from an MB) so they somehow lengthened the fenders to make it close. It hasn't got the back hatch, and the back side hasn't got the round wheel holes but square. Somebody (the famous craftmanship of car fixers in the jungle I guess) spent a long time reshaping this car."

See also a rear view (50K JPEG.)
 

Indonesia

1956 CJ-3B The CJ3B was obviously a practical and popular vehicle for doctors in Indonesia. Didit Purnomo inherited his 1956 Willys from his father who was a doctor in the Indonesian Air Force.

The big tires are Opel Blazers on CJ-7 wheels, but Didit has since switched back to 16" wheels with 750R16's due to the front tires rubbing. The reflective hood number that stands out in this nighttime photo is Didit's membership number in the local Yogyakarta American Jeep club.
 

Rear A Jeep is handy not only in the jungles but in the crowded streets and alleys of Indonesia. Didit snapped this photo of his 3B beside a colorful container truck. See also a front view (50K JPEG).

There's more on this Jeep in 1955-56 CJ-3B Owners and Photos.
 

India

Rear This imaginative "U.S. Marshal" Jeep is the work of Vikram Bopanna in Bangalore, India. These front and rear view (35K JPEG) photos show the many details added to what started out as a civilian Mahindra CJ340 in real need of restoration. Vikram was inspired partly by the 1954 Military Police Restoration on The CJ3B Page. He says, "I wanted to name my Jeep something, but not Military Police or India Army with which I could get into trouble with the cops! I then remembered the movie U.S. Marshals and decided on it, so that none of the law enforcement agents here would have any objections."

The full story and more photos are on Vikram's website CJ340 or CJ-3B?.
 

 


Thanks to all the photographers. -- Derek Redmond

See also some more phony military Jeeps on The CJ3B Page.

See more international CJ-3B's in Jeeps Around the World.

 


Return to the Index of Unusual Photos.

 


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Last updated 15 November 2007 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/Finds/FindsOverseas2.html
All content not credited and previously copyright, is copyright Derek Redmond

 

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1954 "Military Police" Restoration



 

Side view This 1954 CJ-3B, dressed as a U.S. Army Military Police vehicle, was photographed in 1999 by Bernie Kenney of central New York State, who purchased the Jeep in 1993. The authenticity of this restoration is unknown -- I haven't seen any evidence of a CJ-3B in use by the U.S. military with pioneer tools, winch, or folding tilt-style canvas top.
 

Front view Bernie says, "It carries a siren, red light, spotlight, signal corps radio, whip antenna, summer top, PTO and winch, pioneer kit, seatbelts, lockouts, and blackout light."
 

Radio "The radio is supposed to work, however the power pack is empty. The PTO operates when engaged, but the winch doesn't engage. The previous owner advised that the drive chain broke a link and came off the sprockets. I never took it apart to check it, but the PTO does work, so that must be it."
 

Interior "I've only put about 1,000 miles on it since I purchased it. The pictures were taken in early May this year."

See also a closer photo of the dashboard (40K JPEG).
 

Rear view The Jeep has a 6-volt electrical system, a Warn overdrive, and an unusual hydraulic parking brake. Apparently the restoration work was done in California, although Bernie doesn't know who did it.
 

Thanks to Bernie Kenney for the photos and information on this page. Any further information on this Jeep would be welcome. -- Derek Redmond

 


Also on The CJ3B Page, see some other not quite real military CJ-3B restorations.

And see some real CJ-3B and M606 Military Jeeps.

 


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Last updated 18 August 1999 by Derek Redmond redmond@queensu.ca
http://www.film.queensu.ca/CJ3B/Military/MilitaryPolice.html
All content not credited and previously copyright, is copyright Derek Redmond

 

Major- Zyaada ka Waada

 

Tough. Durable. The ability to respond quickly & go that extra mile. That’s what makes the Major. But that’s not all. With Major comes the 'Zyaada Ka Waada'. It now comes to you with some great new features.

 
 
 
A more powerful & fuel efficient MDI (Super) 3200 engine, with quick starting response and zero oil top-up
A new inline fuel injection system for higher fuel average and lower maintenance
Modified rear axle ratio and OEY axle lower maintenance costs
New Vinyl seats, new steering wheel, new front apron cover, new superstructure & new canopy
 
Radial tyres for longer life, better ride & handling

 

Savari

Tough. Durable. And above all, really spacious. Tht’s what makes the Savari. The new Savari now comes to you with some great features:

 
 
 
 
  • The powerful MDI 3200 TC engine gives more power, better pick up, more fuel efficiency and low operating cost

  • New 5 speed, all synchromesh transmission for smooth & positive gear shift

  • New rotary fuel injection system for smooth running and low Noise Vibration & Harshness (NVH)

  • Hydraulic clutch ensures fatigue free operation and low maintenance

  • Vacuum assisted ventilated disc brakes for effective braking

  • Best in class seating for 10 people

  • 3 year unlimited mileage warranty on driveline

Major- Zyaada ka Waada

 

Tough. Durable. The ability to respond quickly & go that extra mile. That’s what makes the Major. But that’s not all. With Major comes the 'Zyaada Ka Waada'. It now comes to you with some great new features.

 
 
 
A more powerful & fuel efficient MDI (Super) 3200 engine, with quick starting response and zero oil top-up
A new inline fuel injection system for higher fuel average and lower maintenance
Modified rear axle ratio and OEY axle lower maintenance costs
New Vinyl seats, new steering wheel, new front apron cover, new superstructure & new canopy
 
Radial tyres for longer life, better ride & handling

 


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